Did you know you can acquire one hectare of land in the Amazon for $100? Is it any wonder that this land is being snapped up by farming interests, burned and used to harvest beef, soybeans and other global crops producing 1.2bn tonnes of CO2 emissions each year. That same hectare can earn $100 of carbon credits per annum. Moss Earth is determined to convince Brazilian landowners, farmers and the government that protecting this essential resource can be economically viable. Luis Adaime leads Moss Earth, a project developer, using data, satellite imaging and blockchain to rethink the economic viability of the Amazon.